This is a promotional auto windshield sun shade offered free with a 2-pack purchase of Camel cigarettes, celebrating the brand's 75th anniversary. It features the iconic Joe Camel mascot in a Hawaiian shirt and features a desert/pyramid design on the shade itself. Produced by R.J. Reynolds Tobacco Co., this is a piece of vintage tobacco advertising memorabilia now collectible due to the retirement of the Joe Camel character.
